Tuesday, July 31, 2012

Advertisers begin to pull T-ara after controversy

The advertisement industry is starting to feel the effects of T-ara‘s controversy, as many of the brands the girls are endorsing have begun to strip the girls’ image from their stores.

Many of the brands have reported that they are currently receiving hundreds of calls and requests on their official homepages from fans claiming that they will be boycotting their products should they continue to use T-ara as their endorsement models.

Tony Moly‘, a cosmetics brand the girls are currently endorsing, has even gone as far as to publicly claim that they will not be signing the girls again. A representative stated, “T-ara’s contract ends at the end of August. We were in the midst of negotiating a new contract, but now that this controversy has happened, we will not be signing them on again.”

Other fans have actually visited the stores to express their boycott, causing stores to take down all of their T-ara posters from the walls.

Outdoor clothing brand ‘Wild Rose‘ still has eight months left with the girls. Representatives stated, “There is still time left with their contract, but because this is such a sensitive issue, we will be working with T-ara’s company to figure out what to do next.”

Other brands the girls are working with have been showing similar sentiments.

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