Wednesday, December 19, 2012

T-ara turns down coveted alcohol commercial deal

Girl group T-ara is said to have turned down an endorsement deal with an alcohol brand, a coveted commercial deal in the entertainment industry.

Aside from Ahreum, T-ara’s youngest member (with the exception of Dani, who will join the group later), all of the members of T-ara are legally adults in Korea. However, as a big girl group in Korea, T-ara has apparently turned down this offer.

Their agency Core Contents Media stated, “We believed that having the girls appear in an alcohol-related commercial is not fitting, for the dancing, singing, fashion, and actions of idol stars are highly mimicked by the teenagers of Korea, and thus, we have turned down the offer.”

They further added, “[T-ara] will not be appearing in commercials that condone drinking culture to teenagers in the future as well.”

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